Why Gillette’s New Razor Is Good for Procter & Gamble

Photograph by Gallery Stock

On April 29, Procter & Gamble plans to launch its latest shaving innovation—a razor with a swiveling-ball hinge that enables the blade to pivot. Gillette’s new FlexBall technology is akin to that used in the Dyson Ball vacuums, letting them turn on the spot to maneuver easily around obstacles.

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