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McDonald's CEO Loves Breakfast. But Not All Day

Don Thompson on Nov. 21, 2013 in Chicago
Don Thompson on Nov. 21, 2013 in ChicagoPhotograph by Daniel Acker/Bloomberg

McDonald’s Chief Executive Officer Don Thompson loves the company’s breakfast. “It tastes great,” he said on a call with analysts and investors this morning. It also does well, accounting for 25 percent of sales in the U.S and the highest margins of any segment. But it won’t be available all day. McDonald’s has been trying to simplify its menu and speed up service; offering breakfast around the clock would—still—present too many operational challenges.

May 6 (Bloomberg) -- Bloomberg's Alix Steel reports that McDonald's is considering expanding its breakfast menu to an all-day offering and looks at what obstacles may prevent it from happening. She speaks on Bloomberg Television's "In The Loop."