Tommy Hilfger Q&A: The Rise and Fall and Rise of a Man and His Brand

Tommy Hilfiger with Kate Moss backstage at London Fashion Week 1996 Photograph by Colin Mcpherson/Camera Press via Redux

Twenty years ago, Tommy Hilfiger’s clothes were everywhere. They were clinging to Britney Spears, hanging off Snoop Dogg, draped on Kate Moss—sometimes it seemed as though everyone was wearing the red, white, and blue label. And then suddenly they weren’t. By 2000, Tommy Hilfiger’s stock had plunged; one particularly bad quarter saw a drop of 75 percent.

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