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How to Get Funded on Kickstarter

How to Get Funded on Kickstarter
Photograph by Alamy

Question: My company is contemplating a Kickstarter-style fundraising campaign. I’ve seen these kinds of things fail too often. How can I maximize my chances of reaching my goal?

Answer: You’re smart to plan ahead and do the best job possible on your crowdfunding campaign. According to data from, one of the oldest and best-known crowdfunding sites, fewer than 44 percent of posted projects are successfully funded, and most of those raise less than $10,000.