Question: My company is contemplating a Kickstarter-style fundraising campaign. I’ve seen these kinds of things fail too often. How can I maximize my chances of reaching my goal?
Answer: You’re smart to plan ahead and do the best job possible on your crowdfunding campaign. According to data from Kickstarter.com, one of the oldest and best-known crowdfunding sites, fewer than 44 percent of posted projects are successfully funded, and most of those raise less than $10,000.