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Selling More Beer, Less Alcohol: Is Shandy the New Cider?

April, it seems, isn’t too early to kick off shandy season. MillerCoors has already started stocking shelves across the U.S. with its Leinenkugel’s Summer Shandy and will sell the lemony beer through August, trying to repeat last year’s successful national debut.

Like hard cider, another fast-growing beverage category, shandy has gained popularity as a fruity alternative beer. Case sales of all Leinenkugel’s products—shandy is its bestseller, but the brand also makes normal beers—rose 34 percent in the year ended March 23, almost double the growth of the craft beer category, according to research firm IRI. Leinenkugel’s calls the craze “shandymonium.”