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Fruit of the Loom Is Selling $70 T-Shirts, but Only in Europe

Fruit of the Loom Is Selling $70 T-Shirts, but Only in Europe
Courtesy Fruit of the Loom

Walk into the pop-up store on trendy Torstrasse in Berlin and the first things you’ll see are giant foam artworks in the shape of fruit: an apple core the height of a medium-size woman, a towering watermelon spear, a citrus slice as big as a train station clock. In the next room, cotton-blend jersey pieces in a subdued palette dominated by grays and blues hang on the racks.

Check the price tag on that T-shirt dress with the intriguing print and you would never guess (foam fruit notwithstanding) that this line of super-chic sweatshirt wear is the work of Fruit of the Loom.