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The Corona Coup: How Constellation Sells So Much Bad Beer

The Corona Coup: How Constellation Sells So Much Bad Beer
Photograph by Scott Olson/Getty Images

Constellation Brands, best known as a wine empire, is once again crooning about Corona. Last year it bought all of the Mexican brewery that makes the beer and the company that imports it to the U.S. The results have been intoxicating: Profit in the recent quarter almost doubled because of a surge in Corona sales.

Corona is now the fifth bestselling beer in the U.S., selling more than double the amount of Heineken, the next most popular import. It’s growing while the rest of the beer business is drying up or being siphoned off by new small-batch brewers. Last year, Corona sales rose 4 percent.