Carlyle Hires Holland in Push for Individual Investors

Carlyle Group LP, the world’s second-biggest manager of alternative assets such as private equity and real estate, hired Jeff Holland as head of the private client group in a push to expand its base of individual investors.

Holland, 42, joined last month from Cole Real Estate Investments Inc., a manager of real estate investment trusts where he was president, Washington-based Carlyle said in a statement today. He started at Phoenix-based Cole in 2010 after serving as chief operating officer for U.S. retail at BlackRock Inc., the world’s biggest money manager.

Carlyle co-founder David Rubenstein, along with Blackstone Group LP co-founder Stephen Schwarzman, have been the most vocal private-equity executives calling for individual investors to add alternatives to stock and bonds in their portfolios. Both Carlyle and New York-based Blackstone, the largest alternative-asset manager, have created funds targeting individuals, including CPG Carlyle Private Equity Fund, a vehicle started last year that allows clients to commit as little as $50,000, compared with the $5 million to $20 million minimum that is typical for private-equity pools.

Rubenstein and Schwarzman have identified 401(k) retirement accounts, a type of defined-contribution plan, as a potential source of retail money. Many large corporations are moving to defined-contribution plans, which shifts the responsibility of saving to employees, and away from defined-benefit plans, which are managed by employers and are more costly to operate.

“We’re going to go to defined-contribution plans, and as everybody manages their own money more or less, there’s going to be a need to figure out how to capture some of that money,” Rubenstein said at a February conference in Boca Raton, Florida. “The defined-benefit plans that have been the biggest source of capital for firms like mine, they’re going to be going away.”

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