Staples Wants to Bring 3D Printing to the Masses

The store’s success with copy services enters a new dimension
A Staples 3D printing experience center at the Fifth Avenue flagship store in New York Photograph by Evan Agostini/Invision for Staples/AP Photo

Times are tough at Staples, which announced last month that it plans to shutter as many as 225 of its roughly 1,850 North American stores within two years. The office supplies retailer also said it’s abandoning low-selling product lines, although it hasn’t named any yet. As it recruits executives to strengthen its e-commerce division, however, Staples is expanding one brick-and-mortar business that’s doing well: its copy shop. The company has increased revenue from copy and print services over the past two years, partly offsetting revenue declines from sales of printers and other hardware. Now it’s trying to do the same with 3D printers.

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