Little Drama in TV Ad Spending at the 'Upfronts'By
Every spring, all the major (and not-so-major) TV networks preview their upcoming lineups in an effort to entice advertisers to spend money “upfront”—buying in bulk at lower prices. The alternative for ad buyers is to wait for the year to play out, hoping to buy in the “scatter” market, which may have only smaller chunks of ads available at what might be higher prices.
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