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Forgotten Artists Monetized as Millionaires Buy History

Martial Raysse hadn’t had a solo U.S. show for more than four decades when the 78-year-old French artist’s Pop paintings of neon-faced beauties went on view at Luxembourg & Dayan gallery in New York last May.

To reintroduce Raysse to the American market, the gallery produced a hardcover catalog with archival materials and scholarly essays. It brought in Raysse, his wife and assistant from Issigeac, France, for the opening, hosted a brunch for more than 60 journalists and held a dinner for 30 collectors and curators at Michelin-starred Cafe Boulud.