Xbox's Original TV Push Needs Gamers and Hollywood to Get Along

April 7 (Bloomberg) –- Microsoft's Xbox team is betting big on television. Xbox Entertainment Studios has committed to six original TV shows, including a "Halo" series from Stephen Spielberg. There are also more than a dozen projects in development. Why is Microsoft doing this? Bloomberg's Jon Erlichman got a peek inside LA-based Xbox Entertainment Studios. (Source: Bloomberg)

When Nancy Tellem was brought in to set up a television-production studio within Microsoft's Xbox division, one of her first challenges was overcoming the language barrier. The former CBS honcho quickly learned that Hollywood and tech jargon don't always translate.

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