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Michael Kors Beating European Brands on Their Home Turf

Sophie Fiszman, a Paris finance executive with a taste for fashion, used to stick to European brands like Louis Vuitton and Gucci. No longer.

Now she shops at the Michael Kors store on Paris’s tony Rue Saint-Honoré, joining a growing contingent of European consumers who have embraced the American designer. She recently bought a blue python-print bag at the store, pleased that she could find such a purse for less than 300 euros ($412).