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Americans Still Call in Domino's Orders; The British Rarely Do

When it comes to online ordering, the pizza industry is ahead of the curve—and few pizza customers have been faster on the online uptake than Domino’s British patrons.

Domino’s Pizza Group—which operates and franchises the brand’s pizza chain in the U.K. and Ireland, as well as a few dozen stores in Germany and Switzerland—saw online orders rise to 69.4 percent of delivered sales in the U.K. during the first quarter. In the U.S., about 40 percent of Domino’s sales are made online.