The Fame-Ready Cast of the Michael Lewis Publicity Blitz

Michael Lewis’s recent books—including Moneyball and The Blind Side—have kicked up so much media attention that he’s managed to create a secondary market of opportunities in Hollywood, reality TV, and publishing for the people who appear in his stories. Last year, Jessica Pressler of New York magazine dubbed this the “Michael Lewis Effect.” It’s a recurring phenomenon, she noted, in which “the author makes his subjects into celebrities just by writing about them, endowing obscure figures with major profiles, intellectual prestige, even earning power.”

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