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Is Cap'n Crunch Staring Straight Into Your Child’s Soul?

Is Cap'n Crunch Staring Straight Into Your Child???s Soul?
Photograph by Kristoffer Tripplaar/Alamy

Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method.

In a study of 65 cereals at 10 grocery stores, researchers at Cornell University found that cereals marketed to kids are often placed at a lower shelf height—and characters on the cereal boxes are typically drawn to make eye contact with children. The report even has a suitably creepy title: “Eyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child?