Tuesday was a glorious day for Boston Red Sox fans. The 2013 World Series champions went to the White House to receive congratulations from the president on the South Lawn and give Obama a “44″ Sox jersey. The high point came after David Ortiz’s remarks: The star slugger whipped out his phone and shot a selfie with POTUS, the rest of the team grinning broadly in the background. Yeah, I know. It was corny back when Ellen did it at the Oscars. Still, if you were there—and I was there, #humblebrag—it was a lot of fun.
Soon enough, the Ortiz-POTUS selfie was all over ESPN and ricocheting around Twitter. It had seemed genuine and spontaneous in the moment—exactly the sort of thing Ortiz would be inclined to do. Then last night, Samsung revealed on Twitter (and the Boston Globe confirmed) that it was part of a ad campaign—basically a commercial.