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Fiat’s ‘Baby Jeep’ Strategy Pays Off

2014 Jeep Cherokee
2014 Jeep CherokeeCourtesy Chrysler

A little winter weather did nothing to stop Jeep last month.

The rugged SUV brand is fast becoming the crown jewel of Fiat, just a few months after the Italian automaker maneuvered for full control of Chrysler Group. The company said on Tuesday that it sold 15,940 Grand Cherokees in the U.S. last month, 26 percent more than a year earlier. Possibly more impressive, it sold almost as many Cherokee models, a stripped-down mini version of the Grand that first rolled out in October.