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After Customers Complain About Its New Pastries, Starbucks Brings Back Loaf Cake

Starbucks's La Boulange Butter & Chocolate Croissant
Starbucks's La Boulange Butter & Chocolate CroissantCourtesy Starbucks

Not everyone appreciated Starbucks’s recent attempt to spruce up its pastry lineup with fancy new items by La Boulange. After a slew of customer complaints, the chain is bringing back some old favorites, including the banana, pumpkin, and iced-lemon loaf cakes. “Some customers missed a few things,” Troy Alstead, the chain’s chief operating officer, told Bloomberg News.

Starbucks’s food program has been a thorn in the company’s side for years. It has served breakfast sandwiches since 2003, but customers found the smell too strong, so they were reformulated in 2008. Four new sandwiches were just launched this year.