To Start Fresh in China, KFC Goes for a Menu Makeover

Photograph by Brent Lewin/Bloomberg

KFC’s struggles in China due to food safety issues have been well documented over the past year. After offering promotions and launching new items here and there—efforts that didn’t stave off a 15 percent decline in same-store sales in China—the chicken chain is ready to try something more drastic: a total makeover, including a new menu.

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