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AOL Chases $32 Billion Market With Automated Ad System

AOL Inc., pushing an expansion beyond Web publishing, introduced a system that helps companies automate the process of buying and selling online advertising.

The service lets publishers sell space on websites and digital videos using software. Programmatic advertising, as it’s known, is expected to grow to $32 billion in worldwide sales by 2017 from $12 billion last year, according to the latest estimates from Magna Global, the research division of media-buying firm IPG Mediabrands.