How Small Businesses Can Get Products Into Campus Stores

Dartmouth College students in front of a College Supplies store in Hanover, New Hampshire Photograph by Scott Eells/Bloomberg

Since he founded it in 2008, Jim McFarland’s sports bottle company, FLEXR, struggled to get shelf space in athletic stores and online retail sites catering to runners and cyclists. McFarland, who patented the bottle’s disposable liner design, kept his day job at an aeronautic engineering company while struggling to break even on his five-employee Chino (Calif.) business.

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