A New Jersey Doctor’s Quest to Build a Better Basketball SneakerBy
Over the weekend, millions of TV viewers tuning in to March Madness will likely watch a collegiate athlete rise for a rebound and land awkwardly, causing his ankle to roll over the outside of his shoe. The hoopster will writhe in pain, leaving the audience caught between fascination and the cringing impulse to look away.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.