A New Jersey Doctor’s Quest to Build a Better Basketball Sneaker

Florida Gators guard Scottie Wilbekin winces in pain after twisting his ankle during a NCAA basketball game in Storrs, Connecticut on Dec. 2, 2013 Photograph by Bill Shettle/Corbis

Over the weekend, millions of TV viewers tuning in to March Madness will likely watch a collegiate athlete rise for a rebound and land awkwardly, causing his ankle to roll over the outside of his shoe. The hoopster will writhe in pain, leaving the audience caught between fascination and the cringing impulse to look away.

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