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The Internet Hits the Copy Button on Viral Nova

Imitation on the Internet may or may not be, as the old saying goes, the most sincere form of flattery. But it’s most definitely something else: relentless, inescapable, and prone to overkill. Witness the rise of Viral Nova and the sudden ravenous swarm of similar sites that are now following in its wake.

To recap: Since launching in May 2013, Viral Nova has attracted a huge audience in a short time by expertly repurposing trending photo-based stories from websites such as BuzzFeed and Reddit, finding mass audiences from Facebook by deploying Upworthy-style headlines.