Why This Year's NCAA Tournament Is Nike's to Lose

Carlos Emory of the Oregon Ducks looks to pass the ball in the first half as he is defended by Luke Hancock of the Louisville Cardinals during the semifinal round of the 2013 NCAA Men's Basketball Tournament in Indianapolis on March 29, 2013 Photograph by Andy Lyons/Getty Images

In the big business of college basketball, one question is paramount: Will Nike blow it again?

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