Don't Name Your New Business After a Will Ferrell Movie

Will Ferrell stars as Ricky Bobby in Talladega Nights Photograph by Everett Collection

In Fort Worth, there’s a race car-themed restaurant called Ricky Bobby. In Austin, Tex., there’s a Bettie Page-themed hair salon. And a small East Tennessee coal mining town thinks it might attract tourists if it changes its name to Rocky Top. The problem with all three of these ideas has made itself obvious with recent legal filings: They’re all using names or icons that belong to someone else.

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