Music Snobs, Neil Young Has a Product for You

Young discussing Pono Music at SXSW Photograph by Gary Miller/FilmMagic

When Neil Young talks about music, people listen. They also pony up. The legendary rocker raised well over $3.6 million last week in a Kickstarter campaign promising a new kind of digital music that would sound fundamentally better than MP3s. In a way, Young is trying to replicate Dr. Dre’s success at convincing people to replace free-with-phone earbuds with a $300 set of cans. But Dre was just pitching an expensive accessory; Young is asking people to make a fundamental shift in the music habits they’ve developed since the dawn of the iPod.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.