Accidental entrepreneur Michael Fontana-Jones is making stinky British cheese pay in a crowded market: Switzerland, a country renowned for domestic varieties such as holey Emmental and nutty Gruyere.
Last year his British Cheese Centre in Zurich imported 16,000 kilos (35,000 pounds) of British cheese compared with 700 kilos in 2008, the year after he started. He sells Stinking Bishop, voted England’s smelliest cheese and supplied to the household of Prince Charles, for 79 francs ($91) per kilo. He gets 100 francs for Ragstone, a soft raw goat’s cheese. Gruyere, a traditional Swiss cheese, retails for 19 francs per kilo at supermarket chain Migros.