NFL Tickets Are Way Too Cheap (Especially in Green Bay)

Cleveland Browns fans Photograph by David Maxwell/Getty Images

Spring is time for the football minds at NFL teams to mull free-agent signings and draft picks. The business folks, meanwhile, focus on ticket prices. Sometimes this can look quite rational: The Carolina Panthers are raising ticket prices after their first playoff appearance in five years; the Cleveland Browns, who have been awful for years but have at least kept ticket prices cheap, are leaving prices where they are. But if you assume that teams feel generally justified in immediately jacking up prices after a strong season—or are by and large ashamed to do so after a disappointing one—you’d be wrong on both counts. An analysis of when teams raised prices over the last four seasons shows little connection between performance on the field one year and movements in ticket price the next.

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