Diageo Wants to Send a Bartender to Mix Drinks in Your Home
When most people thirst for an alcoholic libation at home, they have no problem popping a beer or uncorking a bottle of wine. But when it comes to making their own fancy mixed drinks—anything that requires pulling out the cocktail shaker, strainer, or recipe book—many consumers take a pass. So Diageo, the world’s largest distiller with brands such as Johnnie Walker whisky and Smirnoff vodka, is trying a new way to put the cocktail back in home cocktail parties: shipping liquor and bartenders directly to clients’ living rooms.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.