Diageo Wants to Send a Bartender to Mix Drinks in Your Home

The liquor giant tries new ways to spur the cocktail-making lifestyle
Buy $3,300 worth of liquor and get a bartender ... FREE! Photograph by Classicstock/Alamy

When most people thirst for an alcoholic libation at home, they have no problem popping a beer or uncorking a bottle of wine. But when it comes to making their own fancy mixed drinks—anything that requires pulling out the cocktail shaker, strainer, or recipe book—many consumers take a pass. So Diageo, the world’s largest distiller with brands such as Johnnie Walker whisky and Smirnoff vodka, is trying a new way to put the cocktail back in home cocktail parties: shipping liquor and bartenders directly to clients’ living rooms.

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