Better NCAA Brackets Through Data Science

The Louisville Cardinals celebrate after they beat the Michigan Wolverines during the 2013 NCAA Men's Final Four Championship on April 8, 2013 in Atlanta Photograph by Andy Lyons/Getty Images

The annual ritual of preparing March Madness brackets for the NCAA basketball tournament has led people to try all kinds of ridiculous approaches: Pick your favorite school or favorite conference; focus on team mascots or even uniform colors. Data scientists have a different approach.

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