To Sell Minor League Merchandise, Just Add Bacon

Never mind bacon-scented alarm clock apps. The hottest craze in bacon is baseball hats. The Lehigh Valley IronPigs, Triple-A affiliate of the Philadelphia Phillies, introduced a bacon-themed alternate uniform for this season—and it’s selling fast. The team has already sold more than 3,000 bacon-strip hats to buyers in 50 states, according to ESPN. The IronPigs play home games in a stadium with a capacity of less than 10,000.

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