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Senomyx Approval to Let PepsiCo Use Sweetmyx Enhancer

Sweetmyx, a new ingredient by Senomyx Inc., received approval for foods and beverages, clearing the way for PepsiCo Inc. to use it to make lower-sugar beverages taste sweeter.

The Flavor and Extract Manufacturers Association’s expert panel has determined that Sweetmyx is generally recognized as safe as an ingredient, San Diego-based Senomyx said today in a statement. PepsiCo has the exclusive right to use the product, a so-called flavor modifier, in many nonalcoholic drinks under a 2010 agreement.