Is Manchester United Worth $1 Billion to Nike?

Rooney and Manchester United's Red Devils could use some help Photograph by Cal Sport Media via AP Photo

Nike is reportedly about to sign a 10-year, $1 billion deal to outfit Manchester United, the storied English soccer club considered the most valuable franchise in the world. That’s billion with a “B.” Given Manchester’s market capitalization, this would represent almost 40 percent of the club’s value.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.