Beats Electronics' Luke Wood Finally Won His Fight for Digital Music

Wood: "We're more about finding the right song for the right moment, right now" Photograph by Simon Dawson/Bloomberg

Luke Wood never became a rock star. But in the music industry, he became the next best thing. As a music executive at Geffen, DreamWorks Records, and later Interscope, Wood has worked with dozens of legendary bands and musicians, from Sonic Youth to Elliott Smith. Now he’s president of Beats Electronics, which released its Beats Music streaming service in January. Wood speaks with Bloomberg Businessweek about changes in music consumption, what makes a good rock band, and how he had no idea Nirvana would blow up as the band did.

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