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Moschino's McDonald’s Fashion Is Selling Out

Models backstage at the Moschino show during Milan Fashion Week Womenswear Autumn/Winter 2014 on Feb. 20
Models backstage at the Moschino show during Milan Fashion Week Womenswear Autumn/Winter 2014 on Feb. 20Photograph by Selin Alemdar/Getty Images

McDonald’s never inspired me much in the way of style, but Italian luxury brand Moschino is begging shoppers to take another look. Included in its new fall-winter collection is a baggy red sweater dress with a design that looks like the Golden Arches logo bent into an almost-heart (it’s M for Moschino) over the phrase, “Over 20 Billion Served.” And as no sophisticate would dare sport a $935 faux McDonald’s dress without some snappy accessories, the line includes a matching $1,265 red, quilted purse and an $85 French fry iPhone cover. There are other McDonald’s inspired pieces too, such as a backpack and sweater. What’s next, a McWrap dress?

The cartoony ensemble looks like something only Katy Perry would wear (she did), or something on the racks of Forever 21 (it’s not), or an outfit for Ronald McDonald’s tween daughter. Moschino is already sold out of the McDonald’s sweater, the iPhone cover, and the backpack.