Why the Test-Prep Industry Isn't Afraid of SAT Freebies

This week the College Board announced that as part of an overhaul of the SAT college admission test—an effort aimed, in part, at leveling the playing field for rich and poor students—it will begin working with Khan Academy to provide pro bono test-prep materials and services. So what’s the response from the bountiful, for-profit industry that makes its money charging parents hefty amounts of money for similar resources? A collective shrug.

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