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NTT Docomo May Miss Earnings Forecast on IPhone, Competition

NTT Docomo Inc., Japan’s largest wireless operator, said a price war with other carriers and discounts on the latest iPhones may threaten its full-year forecast after adding the Apple Inc. devices to lure customers.

Curbing subsidies on mobile phones would give competitors an advantage as customers shop for the best deal, Chief Financial Officer Kazuto Tsubouchi said in an interview yesterday at the company’s Tokyo headquarters. NTT Docomo is projecting operating profit of 840 billion yen ($8.2 billion) in the 12 months ending March 31.