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IPO Dot-Com Bubble Echo Seen Muted as Older Companies Debut

Not many chief financial officers know what it’s like to see their companies double in value in one day. Peter Bardwick has seen it twice.

Bardwick was CFO of online financial news site MarketWatch Inc. when it started trading on Jan. 15, 1999, at $17 per share. By day’s end it hit $97.50 for a market value exceeding $1 billion. Fourteen years later, on Sept. 20, 2013, Bardwick, 55, was CFO of digital-advertising firm Rocket Fuel Inc. when it rose as much as 116 percent on its first day of trading.