Perch's Pitch: A New Way to Keep Tabs on Competitors

Evans Photograph by Ed Andrieski/AP Photo

Small business owners are famously short of time. That’s why tech startups see them as a ripe market for software to automate such things as payroll, marketing, and online sales. And this helps explain why AngelList, an online forum for startup founders and investors, counts 2,491 startups catering to small and medium-sized businesses. They’re mostly promising to save Main Street business owners time and hassle.

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