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Cheap Beer Back in Style as Brewers Remember Joe Six-Pack

Joe Six-Pack is getting some love again.

MillerCoors LLC and Anheuser-Busch InBev NV, after years of focusing on craft ales, ciders and imports, are paying more attention to the working man’s drink of choice: cheap beer. The two brewers, which account for three-quarters of the U.S. beer industry, will boost marketing this year for economy brands such as Keystone Light and Busch Light.