From Tesla to Dunkin' Donuts, One Firm's Quest to Fine-Tune the World

Valor Equity brings manufacturing expertise to fast food and Tesla
Increase in average customer bill, now $9.46, since Valor’s revamp: 7.9 percent Photograph by Michael Friberg for Bloomberg Businessweek

At a Little Caesars in Salt Lake City, the pizza making process is executed with precision. The employees receive a worksheet each morning that breaks their day down into 30 minute chunks. From 11:30 a.m. to noon, they’re instructed to have 10 pepperoni, four cheese, two Hawaiian, and three Meat Treat pizzas ready, along with an order of Buffalo wings and 22 sticks of Crazy Bread. During the busiest time, 6:00 to 6:30 p.m., they need 67 pepperoni, 39 cheese, six Hawaiian, and eight Meat Treat pizzas along with three orders of wings and 77 sticks of crazy bread. A college-age kid stands with a headset on and barks out orders–“Two Pep!” “Four Meat!”–to frenetic workers. The goal is to have the product ready and waiting. “People still call and place orders, but it doesn’t really matter,” says Mark, the store’s coach. “We’re already making the pizza, anyway.”

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