Fitness Chains Feel the Burn as Startups Disrupt the Industry

Photograph by David Jakle/Corbis

I used to spend a lot of money on fitness. Back in the old days—2009—I supplemented my $85 monthly gym membership with a weekly $28 Pilates class. This month, my exercise budget is $18, the cost of a subscription to YogaGlo, an on-demand yoga website. Instead of schlepping to a studio or gym three times a week, I can find a yoga class that’s 30, 45, or 60 minutes long and do it in the comfort of my living room.

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