Russia's Online Retail Leader Says 'Amazon Has No Chance'

The country’s online retailers let customers do the pickup
A worker looks for a customer’s online purchase at the warehouse of Utinet.Ru, an online electronics store that competes with Ulmart Photograph by Sergey Fadeichev/ITAR-TASS

Russia has become the it girl of e-commerce. Even amid a slowing economy, the country’s online shopping increased 26 percent last year, to 510 billion rubles (about $14 billion), according to Moscow’s Data Insight, and could double by 2015. That has made the country an intriguing target for foreign players such as Amazon.com, EBay, Asos, and China’s Alibaba Group, while boosting the fortunes of such local companies as search engine Yandex and Amazon-like Ozon.

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