Is Your Company a Volkswagen or a Ferrari?

A Ferrari LaFerrari Photograph by Ferrari SpA via Bloomberg

In a recent AT&T ad campaign, a deadpan interviewer poses questions to a handful of kids: “What’s better, bigger, or smaller?” or “Would you rather play basketball in a big fancy stadium or in a small driveway?” The kids, in their imaginative ways, always give him the answer he wants.

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