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Harley-Davidson Targets Car Drivers With Trikes in Japan Push

Harley-Davidson Inc. has hit upon what it thinks is a rich trove of untapped demand in Japan: four-wheel drivers who can’t ride two-wheel motorcycles.

To give them a taste of what the American motorcycle-maker has to offer, Harley-Davidson is rolling out the three-wheel Tri Glide in Japan, its largest market outside North America. The Milwaukee-based company began selling the trikes in Japan this month, at a starting price from 4 million yen ($39,000).