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Conversant’s Appeal Grows With Focus on Online Ad Tech: Real M&A

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Conversant Inc. is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology.

The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc as they seek to gain proprietary technology, said Lake Street Capital Markets LLC. Its relatively low valuation could draw buyout interest, according to S&P Capital IQ.