The End of E-Mail as a Mass Marketing Tool

Photograph by Lane Oatey/Corbis

According to Yahoo Advertising Solutions, 78 percent of chief marketing officers think custom content is the future of marketing. In 2013, according to eMarketer, roughly $118 billion were spent on unique content marketing, video marketing, and social media. The services that deliver this material, such as HubSpot, Eloqua, Marketo, and ExactTarget, have exploded in the past few years as more marketers try to boost customer loyalty or nurture sales prospects.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.