How Will WhatsApp Coexist With a Company Whose Business It Hates?

In recent weeks Facebook has been talking up the strategy it hopes will help keep it from fading into obsolescence during its second decade. In earnings calls and profiles in prestigious business publications, Mark Zuckerberg has talked about the value of services that are part of the company but also stand on their own. A best-case scenario could be a sort of General Electric of the Internet, where self-reinforcing brands add up to something greater than the sum of their parts; a worse outcome would resemble the tribal warfare of post-Soviet Afghanistan, or Microsoft under Steve Ballmer.

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