Haas School of Business Has an 'Unconventional' Plan to Attract Students

Maersk-branded shipping containers in Aarhus, Denmark, on May 15, 2013. Photograph by Freya Ingrid Morales/Bloomberg

Case studies are big business for Harvard Business School, which sold more than 11 million cases last year, according to its annual report (PDF), published earlier this month. That helped the school’s publishing arm, Harvard Business Publishing, reach $180 million in revenue.

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